Are you one of the millions of LinkedIn users worldwide? First, we invite you to join the Women’s Foundation on LinkedIn. Now that we’re connected, let’s make sure you’re getting the most from your experience. Whether you’re looking for a new position, well established in your career, or new to the search, there are several things to help you get noticed and connected with the right people.
1. Complete your profile. The whole thing. No excuses. By leaving sections blank, you open yourself up to unnecessary skepticism. Take thirty minutes out of your day and finish your profile. Your education, hobbies, awards, and philanthropy may seem irrelevant now, but they create a full story. This is your opportunity to present yourself in a holistic way, take advantage of that. A complete profile includes a recent photo, preferably a professional looking headshot. For some, the idea of having your face being so inextricably linked to your profile in a job search is – uncomfortable. That is a valid concern, but don’t worry. You can set your profile settings so only connections can view your picture. Still not convinced? According to LinkedIn, those with a picture are seven times more likely to have their profile viewed.
2. Bad at remembering names? LinkedIn can help! After a networking event, just viewing a person’s profile after meeting them can help your memory and name recall. It can also help others remember you – another great example of the importance of a picture.
3. Remember, your LinkedIn profile should tell a tailored narrative. Are you looking for new employees, seeking a new position? The goal of your profile should drive your entire presence, from your experience, headline, summary, and connections.
4. Let your headline do the work. If you’re not well established in your career, don’t feel pressured to use your title as your headline. Are you searching for a new job? Try “Talented [Your Profession] Seeking New Opportunity” instead of “Unemployed” or “Seeking Opportunity in [Field].”
5. Your LinkedIn profile should reflect your unique experiences and background. Make sure this comes out in your summary. Write a concise (two or three sentences) summary of who you are and where you are going. Make sure to provide examples of your accomplishments: show them, don’t tell them!
6. Post statuses. Many of us are weary of posting articles and status updates on LinkedIn; however, this is a great way to keep up your visibility and get connections interested in your professional development. Did you find an interesting article your connections would find interesting, or have exciting career news? This is a great way to share it with your connections in a professional setting.
7. Browse Anonymously. Every time you view someone’s profile, whether or not you are connected, they are alerted. If you prefer to browse anonymously, simply go to your Privacy and Settings page and click “Select what others see when you’ve viewed their profile,” under the Privacy Controls subhead in the Profile tab. You can choose to be completely anonymous, have vague profile characteristics like industry and title shown, or have your name and headline given. After you’ve made your selection, click Save Changes.
8. Make LinkedIn a Habit. Pick a day of the week and dedicate twenty minutes to LinkedIn. Post a status, comment on connections’ accomplishments, and keep yourself up to date. But most importantly, recommend others skills and expertise. Take the time to give free-written recommendations for your peers, and endorse their skills. Do so without being asked. It helps boost their profile, give you another means for making connections, and makes the LinkedIn experience more fulfilling.
9. Join and participate in groups. There are millions to choose from, so do so carefully. Begin with your alumni association(s), national organizations for your profession, and state and local professional associations. Be forewarned, some groups are full of spam. However, that should not deter you from becoming involved. According to LinkedIn, those who participate in group discussions get four times more profile views than those who do not.
10. Play Tetris. Yes, you read that correctly. LinkedIn has a game, called DropIn, which uses the faces of your connections to make Tetris pieces. Had stressful day at work? Once the clock hits five, take a few minutes to remember your connections and unwind by playing DropIn!